About
A creative leader who still likes making the thing.
I’ve spent most of my career working at the intersection of creative thinking and actual execution – building brands, campaigns, websites, and systems that don’t just look good, but work the way they’re supposed to.
Positioning
I’m a hands-on creative leader who never drifted too far from the work.
That’s intentional.
I’ve seen what happens when strategy and execution get separated. Ideas get softer, details get missed, and the final product loses clarity somewhere in the middle.
So I’ve always stayed close to both.
I spent most of my career at The White House Group, a boutique advertising agency, and today I lead marketing and creative at WiTricity AI Tech. The settings are different, but the job has always been similar: understand the problem, decide what the work needs to do, and help carry it all the way through.
I’ve led projects, built campaigns, designed brands, written copy, developed websites, and created internal tools – sometimes within the same assignment – because the best work usually comes from understanding how those pieces connect.
That approach has also kept me curious about new tools and new ways of working. Today that includes using AI across creative development, research, analysis, image production, and workflow. I treat it the same way I treat any other tool: useful when it helps the work, and never a substitute for judgment, craft, or accountability.
I’m equally comfortable talking through the big idea, refining the visual details, or getting into the mechanics of how something actually gets built.
That doesn’t mean doing everything alone. It means knowing what matters, giving people useful context and direction, and helping the work stay sharp from concept through execution.
A bit more context
I care about how things work, not just how they look.
That applies to everything – campaigns, websites, internal tools, presentations, even something as simple as a single ad.
If it’s confusing, it fails. If it’s forgettable, it fails. If it looks good but doesn’t hold up in the real world, it fails.
The work in this portfolio isn’t just a collection of finished pieces. It shows how I think through a problem, decide what needs to exist, and stay close enough to the work to make sure the idea survives execution.